The Entrepreneur-Jussi’s re-launch jubilee

Welcome to the Entrepreneur-Jussi’s re-launch jubilee!

During the jubilee, Summer Artist Henri Airo will unveil the new temporarily identity of Entrepreneur Jussi statue, decided by the decisions of the light-hearted statue committee convened by the Summer Artist. The unveiling is part of the cultural event Night of Phenomena. The temporararily identity will be on display until 10.10.2024.

During the summer 2024, Henri Airo has carry out an art project that traces the history of the Yrittäjä-Jussi (Entrepreneur Jussi) statue (Matti Peltokangas and Aarne Hakala-Rahko, 1984) in Seinäjoki. It examines the different meanings that residents have attached to the statue at different times. The performative project consists of archival research, participatory workshops and a public event which will take place at the statue. The project draws attention to the iconic landmark on its 40th anniversary. Airo studies which human traits are worthy canonising. It invites people to reflect on the meanings of statues, celebration, and remembrance now and in the future.

Since 2017, the City of Seinäjoki has hired a professional artist or fine arts student as the Summer Artist. The Summer Artist makes artistic work that in some way is visible to or engages the citizens of the city. The Summer Artist is based at the Kunsthalle Seinäjoki.